by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
Why your business is as much about content and tone as it is about the product or service offered I know I sound a bit like a broken record at times, constantly harping on about the incredible value of great content for all businesses in all sectors. I do apologise,...
by Alan Shanley | Apr 18, 2018 | Content Marketing
5 reasons why great content really matters A lot is written about content marketing these days, so much in fact that you are at risk of being completely bamboozled and wondering whether what you’re distributing to your audience right or wrong, or if there even is such...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Here’s why storytelling really matters for your brand You’ll probably know, unless you’ve been living under a rock that is, that brilliant content (not just any old content), is now critical for every brand that is seriously trying to engage its audience and...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Copywriting is not an optional extra, it’s part of the design process! One of WB Yeats’ finest poems (in my opinion at least), About School Children, poses the question “how can we know the dancer from the dance?”. I’m guessing this is a rhetorical question: he’s...
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