by Alan Shanley | Apr 18, 2018 | Content Marketing, Social Media For Business
5 examples which prove that people are choosing sharing over buying Not all that long ago, (as in less than 10 years ago) we all used to buy everything we owned. I mean everything: cars, bikes, music, clothes, hotel accommodation, even dogs and cats. Literally...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
7 simple ways to write killer content that gets read Tell them your story written on blackboard So many people are now writing content as part of their job function but of course, just like anything else in life, not everyone is equally good at it. Everyone (well...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Why pay someone to design something great only to ruin it with bad copy? As a copywriter, it’s in my nature to be constantly curious about everything that goes on around me; those small, trivial everyday things that most people wouldn’t give a second thought to can...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
Why your business is as much about content and tone as it is about the product or service offered I know I sound a bit like a broken record at times, constantly harping on about the incredible value of great content for all businesses in all sectors. I do apologise,...
by Alan Shanley | Apr 18, 2018 | Content Marketing
5 reasons why great content really matters A lot is written about content marketing these days, so much in fact that you are at risk of being completely bamboozled and wondering whether what you’re distributing to your audience right or wrong, or if there even is such...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Here’s why storytelling really matters for your brand You’ll probably know, unless you’ve been living under a rock that is, that brilliant content (not just any old content), is now critical for every brand that is seriously trying to engage its audience and...
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