by Alan Shanley | May 11, 2018 | Branding, Copywriting
As a copywriter and brand storyteller, people often ask whether their brand needs to tell a story: what does it matter? Isn’t it enough that my product does what it says on the tin? The reality is that, no, this is never enough. Why? Well, for all of the following...
by Alan Shanley | Apr 18, 2018 | Branding
Coffee: Is it the taste or the story that we’re obsessed with? I’m fascinated by coffee. I love everything about it – the taste, the smell, and of course that wonderful feeling of relaxation that a nice cup of coffee can bring. But the more I think about, the more it...
by Alan Shanley | Apr 18, 2018 | Online Marketing & Advertising
Google is moving SEO to the next stage with Panda 4.0 – are you? You will by now have heard of the latest algorithm changes which google has rolled out via its Panda and Penguin updates….maybe it’s still boring to be writing about these but let’s face it, google...
by Alan Shanley | Apr 18, 2018 | Online Marketing & Advertising
Why it’s Generation Z that’s really changing the world As someone who has worked for many years in the marketing space, i’m pretty up to speed with what’s happening in the digital world. Well, at least I like to think I am. But yet, as (an almost 4o year old, or...
by Alan Shanley | Apr 18, 2018 | Branding
Marketing is simple: It’s understanding that being different is the only option Marketing, like many things in life, is as simple or as complicated as we want it to be…. Having worked in many different senior marketing roles over the course of me (oh God…) 15 year...
by Alan Shanley | Apr 18, 2018 | Content Marketing, Social Media For Business
5 examples which prove that people are choosing sharing over buying Not all that long ago, (as in less than 10 years ago) we all used to buy everything we owned. I mean everything: cars, bikes, music, clothes, hotel accommodation, even dogs and cats. Literally...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
7 simple ways to write killer content that gets read Tell them your story written on blackboard So many people are now writing content as part of their job function but of course, just like anything else in life, not everyone is equally good at it. Everyone (well...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Why pay someone to design something great only to ruin it with bad copy? As a copywriter, it’s in my nature to be constantly curious about everything that goes on around me; those small, trivial everyday things that most people wouldn’t give a second thought to can...
by Alan Shanley | Apr 18, 2018 | Leadership
It’s not rugby skills that make the All Blacks the best team in the world, it’s LEADERSHIP As a big rugby and sports fan, I am always trying to understand what exactly it is that makes the really great teams and individuals of the world so much better than the rest:...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
Why your business is as much about content and tone as it is about the product or service offered I know I sound a bit like a broken record at times, constantly harping on about the incredible value of great content for all businesses in all sectors. I do apologise,...
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