by Alan Shanley | May 11, 2018 | Branding, Copywriting
As a copywriter and brand storyteller, people often ask whether their brand needs to tell a story: what does it matter? Isn’t it enough that my product does what it says on the tin? The reality is that, no, this is never enough. Why? Well, for all of the following...
by Alan Shanley | Apr 18, 2018 | Branding
Coffee: Is it the taste or the story that we’re obsessed with? I’m fascinated by coffee. I love everything about it – the taste, the smell, and of course that wonderful feeling of relaxation that a nice cup of coffee can bring. But the more I think about, the more it...
by Alan Shanley | Apr 18, 2018 | Branding
Marketing is simple: It’s understanding that being different is the only option Marketing, like many things in life, is as simple or as complicated as we want it to be…. Having worked in many different senior marketing roles over the course of me (oh God…) 15 year...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
7 simple ways to write killer content that gets read Tell them your story written on blackboard So many people are now writing content as part of their job function but of course, just like anything else in life, not everyone is equally good at it. Everyone (well...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
Why your business is as much about content and tone as it is about the product or service offered I know I sound a bit like a broken record at times, constantly harping on about the incredible value of great content for all businesses in all sectors. I do apologise,...
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