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Coffee: Is it the taste or the story that we’re obsessed with?

by Alan Shanley | Apr 18, 2018 | Branding

Coffee: Is it the taste or the story that we’re obsessed with? I’m fascinated by coffee. I love everything about it – the taste, the smell, and of course that wonderful feeling of relaxation that a nice cup of coffee can bring. But the more I think about, the more it...

Google is moving SEO to the next stage with Panda 4.0 – are you?

by Alan Shanley | Apr 18, 2018 | Online Marketing & Advertising

Google is moving SEO to the next stage with Panda 4.0 – are you?  You will by now have heard of the latest algorithm changes which google has rolled out via its Panda and Penguin updates….maybe it’s still boring to be writing about these but let’s face it, google...

Why it’s Generation Z that’s really changing the world

by Alan Shanley | Apr 18, 2018 | Online Marketing & Advertising

Why it’s Generation Z that’s really changing the world As someone who has worked for many years in the marketing space, i’m pretty up to speed with what’s happening in the digital world. Well, at least I like to think I am. But yet, as (an almost 4o year old, or...

Marketing is simple: It’s understanding that being different is the only option

by Alan Shanley | Apr 18, 2018 | Branding

Marketing is simple: It’s understanding that being different is the only option Marketing, like many things in life, is as simple or as complicated as we want it to be…. Having worked in many different senior marketing roles over the course of me (oh God…) 15 year...

5 examples which prove that people are choosing sharing over buying

by Alan Shanley | Apr 18, 2018 | Content Marketing, Social Media For Business

5 examples which prove that people are choosing sharing over buying Not all that long ago, (as in less than 10 years ago) we all used to buy everything we owned. I mean everything: cars, bikes, music, clothes, hotel accommodation, even dogs and cats. Literally...
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Recent Posts

  • Why your brand must tell a great story
  • Coffee: Is it the taste or the story that we’re obsessed with?
  • Google is moving SEO to the next stage with Panda 4.0 – are you?
  • Why it’s Generation Z that’s really changing the world
  • Marketing is simple: It’s understanding that being different is the only option

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