About Us

Our job is to unearth your brand’s charming personality so that we can find the right words (get it?) to tell your story. Because you know what? When your customers choose your brand, they’re buying the story you tell.

Who we are

Based in Northern Ireland, The Right Words is a content and copywriting agency that is 100% focused on delivering brilliant brand writing solutions that can help your brand (yes, yours!) stand out from the crowd for all the right reasons.

Storytelling & Tone of Voice

We’re not just writers, we’re storytellers. That means we don’t just think about words; we think about language style, tone of voice, audience engagement, and what it is that makes your brand different.

Engage us and we’ll find your brand’s heart and soul. Because once we do this, you will have a brand that stands out from the crowd and appeals to your precise target audience.

Website copywriting

Website copywriting is the most in-demand service we deliver. That’s because for 99% of your customers, your website represents their first experience of your brand.

So with only a couple of seconds to make a positive first impression and engage the reader, the words you use are vital – and every bit as important as the design, fonts and imagery.

Because we have written countless websites for well-known brands across all industries, we use powerful, impactful copy that sells. In other words, short, snappy sentences and punchy taglines that tug at the heartstrings.

So, if you’re in need of a new website, let us help you create the right words that will deliver real results for your business. Oh, and if you need a good web designer, we can help you with that too.

Content Writing & Content Planning

You have a split second to engage your audience once they land on your website. That’s why, in order to stop them bouncing off and moving to a competitor site, you need to hit them with a unique and powerful brand story that resonates, piques their interest, and makes them want to explore your brand further.

That’s where good content comes in.

Interested in finding out more? Get in touch and we can chat a little more about why content is so important for your brand

Print Brochures & Marketing Collateral

The world of print is vast and varied but only the right print materials with the right sales messages will ever achieve tangible sales results for your business.

So, whether you’re looking for brochures or flyers, press ads or direct mailers, newsletters or posters, our 100% sales focused copywriting will ensure that your print materials work harder for your brand by actively increasing sales.

Blogs and high-quality articles

Blogging is no longer an optional extra for your brand, it’s essential. Why? Because regular fun, fresh, engaging content is what helps to engage your audience. And of course, well-written blogs also make your website easier to find via search engines.

But because blogging is a time-consuming pursuit, outsourcing it to us would be too costly for your business. However, if you’d like us to proof or tweak your blogs to ensure they’re spot-on for your audience, this is something we can certainly do.

Finally, if you need longer-form articles (editorials, advertorials and white papers) to help you deliver your message to your audience, this is something we can 100% help you with so please do get in touch.

Oh. And they’re incredibly important from the point of view of SEO too of course…

Brand consultancy

Writing copy and producing content is all well and good if you already understand your brand positioning, your audience, your market, your competition, and even your brand itself.

But if you don’t have all the answers, then you’ll need to find them before diving straight in, head first.

So how can we help?

Well, we can help you identify your ideal customer, your competitors, your brand proposition/position, and create a strategy that will guide your future direction.

And once we’ve developed the grand brand plan, we can even help you implement it!

Brand Naming and Straplines

Coming up with an exciting new brand or a brilliant new invention is awesome but how do come up with a name that’s catchy and relevant, yet completely different?

Hmm, that’s tricky because, while you probably know everything there is to know about your new creation (it’s your baby after all!), without a great name it might fall flat on its face.

Luckily, there are nerds for every job and for us, coming up with the perfect name or strapline is one of the most challenging, fun, and immensely satisfying copywriting tasks.

So, if you’ve already experienced that light-bulb moment but now need a great name to announce it to the world, talk to us, we’d love to help!