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Coffee: Is it the taste or the story that we’re obsessed with?

by Alan Shanley | Apr 18, 2018 | Branding

Coffee: Is it the taste or the story that we’re obsessed with? I’m fascinated by coffee. I love everything about it – the taste, the smell, and of course that wonderful feeling of relaxation that a nice cup of coffee can bring. But the more I think about, the more it...

5 examples which prove that people are choosing sharing over buying

by Alan Shanley | Apr 18, 2018 | Content Marketing, Social Media For Business

5 examples which prove that people are choosing sharing over buying Not all that long ago, (as in less than 10 years ago) we all used to buy everything we owned. I mean everything: cars, bikes, music, clothes, hotel accommodation, even dogs and cats. Literally...

7 simple ways to write killer content that gets read

by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing

7 simple ways to write killer content that gets read Tell them your story written on blackboard So many people are now writing content as part of their job function but of course, just like anything else in life, not everyone is equally good at it. Everyone (well...

Why pay someone to design something great only to ruin it with bad copy?

by Alan Shanley | Apr 18, 2018 | Content Marketing

Why pay someone to design something great only to ruin it with bad copy? As a copywriter, it’s in my nature to be constantly curious about everything that goes on around me; those small, trivial everyday things that most people wouldn’t give a second thought to can...

It’s not rugby skills that make the All Blacks the best team in the world, it’s LEADERSHIP

by Alan Shanley | Apr 18, 2018 | Leadership

It’s not rugby skills that make the All Blacks the best team in the world, it’s LEADERSHIP As a big rugby and sports fan, I am always trying to understand what exactly it is that makes the really great teams and individuals of the world so much better than the rest:...
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  • Marketing is simple: It’s understanding that being different is the only option

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