Behind every great brand is a compelling story. 

We’ll find the right words to help you tell yours.




Want to know how copywriting can grow your brand? Check out our video and follow the story of Mary and John!

‘Quite simply, Alan is a magician with words. He writes in an engaging and thought-provoking way that the target audience will understand and relate to. So if you’re struggling to find the right brand messaging, contact Alan; he’s a top-class copywriter and the person you need to speak to. But don’t just take my word for it – download his ebook from his website, and once you read it, I guarantee you’ll want to give him a call’.

Suzanna Hall, Marketing Consultant

Via LinkedIn

‘For over two years now, Alan has been engaged by us as our outsourced copywriter in chief, writing the copy for many different websites we have built for our clients across all types of industries. Alan is 100% reliable; no matter how tight the deadline might be he produces exceptionally high-quality work every single time’.

Adrian Allen, MD, The Tomorrow Lab

Via LinkedIn

‘I have worked with Alan now on numerous projects, both in his time with Keylite and with The Right Words. Alan has a responsive, thoughtful and professional style and a strong ability to bring clarity to complex, technical subjects. It’s a pleasure to work with Alan – from his ability to turn copy around within short timeframes to his personable nature and pro-active approach’.

Colm Boylan – Creative Director and Designer

Via LinkedIn

What do we do?

We use the right words to tell your brand’s completely unique story to your specific audience.

How do we do it?

Well, the first thing we do is listen. In other words, before we ever put pen to paper we take the time to learn everything we need to know about your brand.

Does it work?

Of course it does, think of it this way: if we didn’t buy a product based on the brand story, then who in their right mind would ever choose to buy the most expensive brand?

Why your brand must tell a great story

As a copywriter and brand storyteller, people often ask whether their brand needs to tell a story: what does it matter? Isn’t it enough that my product does what it says on the tin? The reality is that, no, this is never enough. Why? Well, for all of the following reasons: 1. Stories are part […] ...... more »

Posted by Alan Shanley

Coffee: Is it the taste or the story that we’re obsessed with?

Coffee: Is it the taste or the story that we’re obsessed with? I’m fascinated by coffee. I love everything about it – the taste, the smell, and of course that wonderful ...... more »

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Google is moving SEO to the next stage with Panda 4.0 – are you?

Google is moving SEO to the next stage with Panda 4.0 – are you? You will by now have heard of the latest ...... more »

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