by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
7 simple ways to write killer content that gets read Tell them your story written on blackboard So many people are now writing content as part of their job function but of course, just like anything else in life, not everyone is equally good at it. Everyone (well...
by Alan Shanley | Apr 18, 2018 | Content Marketing
Why pay someone to design something great only to ruin it with bad copy? As a copywriter, it’s in my nature to be constantly curious about everything that goes on around me; those small, trivial everyday things that most people wouldn’t give a second thought to can...
by Alan Shanley | Apr 18, 2018 | Leadership
It’s not rugby skills that make the All Blacks the best team in the world, it’s LEADERSHIP As a big rugby and sports fan, I am always trying to understand what exactly it is that makes the really great teams and individuals of the world so much better than the rest:...
by Alan Shanley | Apr 18, 2018 | Branding, Content Marketing
Why your business is as much about content and tone as it is about the product or service offered I know I sound a bit like a broken record at times, constantly harping on about the incredible value of great content for all businesses in all sectors. I do apologise,...
by Alan Shanley | Apr 18, 2018 | Content Marketing
5 reasons why great content really matters A lot is written about content marketing these days, so much in fact that you are at risk of being completely bamboozled and wondering whether what you’re distributing to your audience right or wrong, or if there even is such...
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