Yo Chi Tea

Product Awareness

The Challenge

Keen to tap into the latest slimming craze, introduced Yo Chi, a brand new slimming tea. A highly effective detox solution based on an ancient Chinese recipe, the challenge here was to create a large-scale brand and product awareness very quickly, to establish Yo Chi tea as the leading slimming brand before rival offerings came on stream..

The Solution

Aimed at a broad female demographic, marketing activity involved online (website and social media) as well as offline (ads and advertorial features) promotion. Our role was to create tone of voice guidelines and to write all copy for each of the campaign elements referred to.

Did you know?

It is estimated that a new word is created every 98 minutes

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’