Whites Oats

Content Strategy

The Challenge

As a century-old company that is long-established as one of the leading porridge oats/ breakfast cereal brands in Ireland, Whites Oats needed to embrace social media to increase brand awareness amongst its target demographic (females and families aged 25-45) by revealing much more of its personality and telling stories that the audience could relate to.

The Solution

We developed a 6-month content strategy for Whites to help them engage with their audience. By focusing on the four key pillars of entertainment, education, information, and brand, the content, we fulfilled different brand objectives in the areas of audience outreach, desires, and engagement.

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

4000 new words are added to the dictionary every year!

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Month, orange, silver, and purple do not rhyme with any other word

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

Did you know?

At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’