Ward Automation

Brochure Content

The Challenge

Ward Automation is a high-quality, specialist manufacturer of automation solutions, on a global scale. With a client base that comprises some of the world’s leading multinational companies, Ward Automation asked us to write the copy for their new corporate brochure, which is one of their main sales tools.

The Solution

Given the highly technical and extremely specialist nature of the products manufactured by the company, the key objective was to create a tone of voice that would reflect the brand’s status and position. By developing a super-confident and straight-talking tone, we helped to create a more engaging, more interesting brochure that makes the brand more relatable.

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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4000 new words are added to the dictionary every year!

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Month, orange, silver, and purple do not rhyme with any other word

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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It is estimated that a new word is created every 98 minutes

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’