Therapie Hair Removal
Engaging and Simple Copy
The Challenge
Part of the Therapie group, Therapie Hair Restoration Clinic in Dublin wanted to redevelop its website messaging, to ensure that this complex medical procedure was presented in a warm and comforting way, to its male audience. In other words, the company wanted to ensure that this medical procedure was explained in such a way that it would appeal to men seeking a solution to the problem of baldness.
The Solution
Working directly with the key medical practitioners directly involved in administering the hair transplant procedure, there was a lot of learning involved in understanding fully, the process and what it involved. However, once we got to grips with the procedure and the objective of the website, we created copy that was engaging, trustworthy and simple to understand!