Tantastic Self Tan

Edgy, Creative & Witty Copy

The Challenge

Tantastic had been on the shelves of retailers for many years and looked out-dated in a market that had changed as a result of social media and changing fashion trends. With the brand owners undertaking a full brand re-boot, the challenge for us was to come up with strong brand taglines, pack-copy, and copy for all marketing materials, including the website.

The Solution

With the website development and branding project at an advanced stage, the target market, the brand values and goals, and the key selling points of each new product SKU were already defined. Our role was to write edgy, creative, witty copy that we knew would appeal to women in the 16-24 demographic, something which we successfully achieved.

Did you know?

It is estimated that a new word is created every 98 minutes

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’