Smart Dublin

Pitch-Perfect Website Content

The Challenge

The goal of this new website was to showcase the many features and benefits of Dublin’s Smart Docklands, the world’s most connected business and living district. But given the fact that the project involved all of the major tech companies with operations in Dublin, getting both the tone and the finer details of the content pitch-perfect throughout the site was imperative.

The Solution

Working with the Smart Docklands project team, it emerged that the purpose of the website was to inform the public about the many ground-breaking ‘smart’ initiatives taking place in their city. With this output established, we created a tone and a copy style that was befitting of global tech companies, yet easy to understand and engaging.

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

4000 new words are added to the dictionary every year!

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Month, orange, silver, and purple do not rhyme with any other word

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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It is estimated that a new word is created every 98 minutes

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’