Optilase Clinic

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The Challenge

As Ireland’s leading laser eye surgery clinic, Optilase Clinic offers a high-end service that’s big on customer service. However, with lots of lower-cost laser eye surgery providers to compete with, the challenge for Optilase was making target customers see the value in paying more for a high-quality procedure.

The Solution

Having been asked by Optilase to write the copy for their Optilase.com website, we underwent the pre-surgery eye test to experience the customer journey first hand and, in the process, understand the unique customer-first approach that makes Optilase the market leader in this field.

Did you know?

It is estimated that a new word is created every 98 minutes

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’