Optilase Clinic
Website Content
The Challenge
As Ireland’s leading laser eye surgery clinic, Optilase Clinic offers a high-end service that’s big on customer service. However, with lots of lower-cost laser eye surgery providers to compete with, the challenge for Optilase was making target customers see the value in paying more for a high-quality procedure.
The Solution
Having been asked by Optilase to write the copy for their Optilase.com website, we underwent the pre-surgery eye test to experience the customer journey first hand and, in the process, understand the unique customer-first approach that makes Optilase the market leader in this field.
