Montalto Estate

Website Copywriting

The Challenge

Montalto Estate, a magnificent private estate located in Ballynahinch, Northern Ireland. In private ownership since its foundation in the 1700s, the present owners decided the time had come to develop the estate into a first-class tourist attraction and open the gates to the public for the first time in its long and storied history. The challenge of this website copywriting project was to create high-quality, uplifting content that would reflect the style, tone, and status of the brand.

The Solution

Working with the wonderful team at Montalto, the first challenge was to understand the Montalto story, appreciate the historical importance of the estate, and realise the significance of opening gates of Montalto to the public for the first time. Our role, as copywriters, was not to try and be too clever – it was simply to develop a tone of voice and content style that would engage the audience by focusing on the concept of reconnecting with nature, experiencing living history, relaxing with family, and building memories that last a lifetime.

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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4000 new words are added to the dictionary every year!

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Month, orange, silver, and purple do not rhyme with any other word

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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It is estimated that a new word is created every 98 minutes

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’