Martin Engineering

Crafted Engaging Copy

The Challenge

As a Northern Ireland based civil engineering firm seeking to grow its client base in NI,  Republic of Ireland and the UK, creating a brand that was strong enough to stand out from its many established competitors in each market, was the key to achieving brand growth.

The Solution

Working directly with the Martin Engineering team, the first objective was to understand the brand, its place in the market, its strategic objectives, and its points of differentiation. Once we understood all of this, we crafted engaging, confident, trustworthy copy written in a tone that’s designed to appeal to specifiers and construction professionals.

 

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

Did you know?

At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

Did you know?

At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

Did you know?

Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’