Keystone Group

No frills Copy

The Challenge

As a leading steel lintels manufacturer operating in a complex and highly competitive marketplace, standing out from the crowd and increasing one’s brand awareness, is always a key challenge given the nature of the product and sector.

The Solution

As copywriting experts, we worked with the web design and development team to craft simple, confident, and highly professional copy that was aimed specifically at specifiers, developers, and building contractors. The result? No frills copy that was designed to build trust in the brand.

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

Did you know?

4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

Did you know?

At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

Did you know?

At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

Did you know?

Dreamt is the only word in the English language that ends in the letters ‘MT’

Did you know?

At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’