Keystone Group
No frills Copy
The Challenge
As a leading steel lintels manufacturer operating in a complex and highly competitive marketplace, standing out from the crowd and increasing one’s brand awareness, is always a key challenge given the nature of the product and sector.
The Solution
As copywriting experts, we worked with the web design and development team to craft simple, confident, and highly professional copy that was aimed specifically at specifiers, developers, and building contractors. The result? No frills copy that was designed to build trust in the brand.