Keylite Roof Windows
Snappy, Punchy & Relevant Copy
The Challenge
As one of the largest roof windows manufacturers in Europe, Keylite Roof Windows operates in a highly competitive market where its main competitor is global market leader, Velux. As the brand owners set about building a new e-commerce website, the key challenge was building a website that would keep the user engaged, to deliver on ambitious sales targets.
The Solution
The company asked us to write all copy for the website, including all related landing pages. The result was snappy, punchy, relevant and engaging copy that reduced the bounce rate, increased site trustworthiness and delivered more sales.