Keylite Blinds

Brand Positioning

The Challenge

As one of many window blind manufacturers operating in a highly competitive online marketplace, the challenge for Keylite Blinds was to deliver a slick, fast and engaging user experience that would help to drive inbound traffic and increase online sales.

The Solution

As part of the website rebuild project, our role was to help position the brand as a high-quality window blinds manufacturer that was big on customer service. We delivered this by creating a distinctive professional tone that – in combination with best practice SEO techniques – helped to increase inbound traffic, time spent on-site, and sales orders.

Did you know?

It is estimated that a new word is created every 98 minutes?

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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11% of the entire English language is just the letter “E”

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4000 new words are added to the dictionary every year!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” – a type of lung disease – is the longest word in the English language

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 5 letters the longest word in English without a vowel is ‘rhythm’