Henry Brothers
‘Under the Skin’ of the Brand
The Challenge
As one of Northern Ireland’s largest and longest-standing construction firms, the website was a critical element of Henry Brothers’ re-branding project. Our role was to craft fresh, professional, contemporary copy, written in a soft and engaging tone, while still reflecting the history and strong family ethos of the company.
The Solution
We worked hard to get ‘under the skin’ of the brand so that we could understand what made Henry Brothers different to its competitors. From this, we learned that the objective was to show that this family-run business was community focused, passionate about empowering its employees, and passionate about maintaining its reputation for excellence.