Henry Brothers

‘Under the Skin’ of the Brand

The Challenge

As one of Northern Ireland’s largest and longest-standing construction firms, the website was a critical element of Henry Brothers’ re-branding project. Our role was to craft fresh, professional, contemporary copy, written in a soft and engaging tone, while still reflecting the history and strong family ethos of the company.

 

The Solution

We worked hard to get ‘under the skin’ of the brand so that we could understand what made Henry Brothers different to its competitors. From this, we learned that the objective was to show that this family-run business was community focused, passionate about empowering its employees, and passionate about maintaining its reputation for excellence.

We Live For The Details

Complete Corporate Identity

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’