Failté Ireland

(White paper tourism industry report)

The Challenge

Working with a digital marketing agency whose role was project managing this complex tourism industry project, the key challenge presented by this Failte Ireland project was amalgamating, condensing and editing lots of complex information – from some of the world’s leading international industry experts – into one coherent document.

 

The Solution

With contributions from some of the world’s leading experts on the subject of ‘cost-per- acquisition within the hotel sector’, delivering a high-quality industry white paper in a very short timeframe, was a challenge that we met head-on. This project was not about showcasing creativity; it was about bringing together multiple writings from different authors, into one coherent document written in one voice and one style.

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

Did you know?

4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

Did you know?

At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’