EOS Systems

New tone and copy style

The Challenge

As a long -established IT service solutions company based in Belfast, EOS Systems was renowned for its IT service excellent, but – by its own admission – struggled with its messaging and end-user engagement. Thus, the challenge for us was to simplify its offering for people with no IT knowledge or background.

The Solution

When we met the guys from EOS, it was immediately clear they knew their business – and the world of IT – inside out. However, to help them generate more new business from more diverse industry sectors, we developed a new tone and copy style that involved using simple, everyday language to explain complex IT solutions!

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

Did you know?

4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

Did you know?

At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

Did you know?

At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

Did you know?

At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’