EOS Systems
New tone and copy style
The Challenge
As a long -established IT service solutions company based in Belfast, EOS Systems was renowned for its IT service excellent, but – by its own admission – struggled with its messaging and end-user engagement. Thus, the challenge for us was to simplify its offering for people with no IT knowledge or background.
The Solution
When we met the guys from EOS, it was immediately clear they knew their business – and the world of IT – inside out. However, to help them generate more new business from more diverse industry sectors, we developed a new tone and copy style that involved using simple, everyday language to explain complex IT solutions!
