Edanu

Jargon-Free Copy

The Challenge

As an ICT company specialising in the education sector, Edanu had to ensure that its website reflected its core ICT offering. However, it also had to be mindful that its audience comprised of non-IT professionals who would not relate to IT jargon.

The Solution

Working with Edanu, the first task was to ensure that although the core offering was IT services, the target audience was educators as opposed to IT professionals. By focusing all the time on this ‘educator’ audience, we created copy that was concise, jargon-free, easy to understand, and big on empathy.

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’