Digital DNA

Tone of Voice Document

The Challenge

Digital DNA is a movement that brings together everyone, from large corporations to micro-startups and entrepreneurs, allowing them to share knowledge through a series of digitally themed events. As the company continued to evolve, it needed a defined tone and style that would become synonymous with its purpose.

The Solution

Working directly with Digital DNA, we looked at the brand in its current form, where it had come from, and created a tone of voice document that would serve as a guide to help it as it grew. The tone we adopted had an edgy and super-confident feel to it, without being at all contrived, and was designed to be simple and elegant.

Did you know?

It is estimated that a new word is created every 98 minutes

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Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’