Broadland Housing
Information Rich Website
The Challenge
Providing over 5,000 quality homes, ranging from family homes and modern apartments, right through to sheltered housing and housing with care homes, Broadland Housing needed an information-rich website that could meet the needs of all its clients.
The Solution
Working with Broadland Housing, our role was to produce simple, easy to understand, jargon-free copy that would engage client across the board. The tone we developed was conciliatory and welcoming but was also very practical, addressing housekeeping issues such as client obligations, client rules, and client expectations.