Adoreboard

Eliminate Technical Jargon

The Challenge

Specialising in customer experience and emotion analytics, Adoreboard’s emotion analysis tool identifies the feelings expressed and the topics driving those feelings. However, given the complexity of the brand’s core offering, our task was to write a series of engaging, user-friendly articles, that could showcase their offering through practical, real-life, case study examples.

The Solution

We wrote a series of long-form articles which the client used across social media. The purpose of these posts was to drive audience engagement, increase brand awareness, and explain exactly what Adoreboard was all about, by using everyday language that readers could relate to. In other words, our role was to eliminate technical jargon.

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

Did you know?

4000 new words are added to the dictionary every year!

Did you know?

The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

Did you know?

‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

Did you know?

Month, orange, silver, and purple do not rhyme with any other word

Did you know?

At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

Did you know?

There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

Did you know?

At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

Did you know?

At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

Did you know?

At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

Did you know?

Dreamt is the only word in the English language that ends in the letters ‘MT’

Did you know?

At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

Did you know?

At 3 letters, the shortest sentence in the English language is ‘I am’

Did you know?

At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’