Abbey Upholsterers

5-star Brand Website

The Challenge

Abbey Upholsterers is a 100% family owned company which has been providing high quality, specialist, and bespoke joinery and fit out solutions for over 90 years.

Despite servicing some of the world’s leading 5-star hotel properties such as Galgorm Resort, Claridge’s Hotel, London, Shelbourne Hotel, Dublin, their current site didn’t reflect their high-end status. Thus, our challenge was to create a tone and a language style that would reflect their history as well as their premium brand positioning. .

The Solution

After a number of preliminary meetings to get under the skin of the brand, it was clear that Abbey was rich in history and heritage and was still run by the same family who started it all, over 90 years previously.

We created a tone of voice style that reflects the passion, high-end quality, craftsmanship, and scale of the business – all of which now reflected in the brand’s new website which is becoming of a 5-star brand.

Did you know?

It is estimated that a new word is created every 98 minutes

Did you know?

Author Ernest Vincent Wright wrote a 50,000-word novel without once using the letter ‘E’!

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4000 new words are added to the dictionary every year!

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The most commonly used letter in the English language is 'E': it appears in approximately 11% of all words and is 57 times more common than 'Q'!. 

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‘Queueing’ is the only word with five consecutive vowels: perfect for playing hangman!

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Month, orange, silver, and purple do not rhyme with any other word

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At 45 letters, “Pneumonoultramicroscopicsilicovolcanoconiosis” - a type of lung disease – is the longest word in the English language

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There are 7 ways to spell the sound ‘ee’ in English. This sentence contains all of them: ‘He believed Caesar could see people seizing the seas’

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At 15 letters, ‘uncopyrightable’ is the longest word containing no repeating letters

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At 8 letters, ‘aegilops’ is the longest word in English with all its letters in alphabetical order

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At 6 letters, ‘eunoia’ is the shortest word in the English language that contains all five main vowels

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Dreamt is the only word in the English language that ends in the letters ‘MT’

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At 10 letters, ‘scraunched’ is the longest one syllable word in the English language.

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At 3 letters, the shortest sentence in the English language is ‘I am’

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At 7 letters, the longest word in the English language, without a vowel, is ‘rhythms’